Rachel Botsman

Marketplace Thought Leaders

Marketplace Thought Leaders 2023 Honoree

Rachel Botsman is a world-renowned speaker. She is known for her clear insights and warm storytelling in the new era of trust and technology and what this means for life, work, and how we do business. Rachel advocates the idea of putting trust at the heart of cultural and professional relationships. Her efforts have led to Oxford University creating its first course on trust in the digital world at the Saïd Business School.

She is the author of two groundbreaking critically acclaimed books that have been recognized worldwide for unpacking some of the most pressing issues of our times­. ‘What’s Mine is Yours” was hailed by TIME Magazine as one of the “Ten Ideas That Will Change The World.” It predicted the rise of the sharing economy, while “Who Can You Trust” looks at how trust functions in our society in the context of disruptive technologies. Her books have been translated into 14 languages.

Rachel regularly contributes to The Guardian, Financial Times, The New York Times, WIRED, and Harvard Business Review. She is also a host of the podcast Rethink Moments, and the BBC series Money, Money, Money. She was named “Young Global Leader” by the World Economic Forum and lives in Oxford with her husband, two children, and dog Mack.

Marketplace 50 recognizes Rachel Botsman as one of the eminent thought leaders for her breakthrough ideas on the rise of sharing economy and the profound shift in trust enabled by disruption. This highly competitive annual distinction accounts for dozens of factors and seeks to recognize those making a meaningful impact on this space.

Rachel Botsman


Meet all the honorees

Mark Brohan

VP, B2B Research at
Digital Commerce 360

Robin Chase

Founder & CEO of
Zipcar and Buzzcar

Peter Evans

Chief Strategy Officer at McFadyen Digital

Juozas Kaziukenas

Editor in Chief at
Marketplace Pulse

Juho Makkonen

CEO at Sharetribe

Geoffrey Parker

Author at Platform Revolution

Marshall Van Alstyne

Author at Platform Revolution

Rick Watson

Founder & CEO of
RMW Commerce Consulting

Deborah Weinswig

Founder & CEO of
CoreSight Research