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Juho Makkonen

Marketplace Thought Leaders

Marketplace Thought Leaders 2023 Honoree

Juho Makkonen is the CEO and Co-Founder of Sharetribe. Juho has been building sharing platforms for more than ten years, focusing on the sharing economy. His company Sharetribe helps entrepreneurs and organizations to easily create their own sharing economy platforms (like Airbnb, Uber, BlaBlaCar, etc.). Juho believes that technology companies can be a force for the greater good of society when they’re designed to prioritize their social mission.

Juho has co-authored the book “The Lean Marketplace – A Practical Guide to Building a Successful Online Marketplace Business.” A step-by-step guide for anyone wanting to build a thriving online marketplace. It offers the readers a repeatable method for creating a successful online marketplace offering lots of practical advice and actionable ideas.

Juho is also a connector at OuiShare, a global network focused on building a more collaborative society. He is convinced that building a better sharing economy is possible, with profits being distributed fairly and people controlling their working conditions. He’s committed to working towards that goal.

Marketplace 50 recognizes Juho Makkonen as one of the eminent thought leaders promoting the model of sharing economy platforms and helping create marketplaces for the greater good of society. This highly competitive annual distinction accounts for dozens of factors and seeks to recognize those making a meaningful impact on this space.

Juho Makkonen

CEO at Sharetribe

Meet all the honorees

Mark Brohan

VP, B2B Research at
Digital Commerce 360

Robin Chase

Founder & CEO of
Zipcar and Buzzcar

Peter Evans

Chief Strategy Officer at McFadyen Digital

Juozas Kaziukenas

Editor in Chief at
Marketplace Pulse

Juho Makkonen

CEO at Sharetribe

Geoffrey Parker

Author at Platform Revolution

Marshall Van Alstyne

Author at Platform Revolution

Rick Watson

Founder & CEO of
RMW Commerce Consulting

Deborah Weinswig

Founder & CEO of
CoreSight Research